I’ve noticed a few decent-looking guitars going for sale on eBay recently. In the past, I’ve picked up a few great instruments and amps, including the Strat which was my main touring guitar for a decade, as well as two Fender Mustang floor units, which I use for live work most of the time nowadays. However, buying something online, especially a musical instrument you haven’t played, or even held, can be a risky business. I therefore try to set an ‘absolute maximum’ price which I won’t go over. This is price is normally quite low, meaning I should be able to at least earn a small profit on any guitars I decide to move on – but it does mean I’m not usually the ‘winning bidder’ when interesting pieces catch my attention.
That is, until I saw this gem…
What is it?
This guitar is modeled on the Gibson non-reverse Firebird III, one of Gibson’s early forays into the offset market, only flipping the body to be a mirror image of the shape in the above picture, hence the term reverse. From 1965 to 1969, Gibson offered a non-reverse version, in a much more Jazzmaster style shape. The ‘III’ in the name is a reference to the guitar having three P90 pickups, unlike the two mini humbuckers on previous Firebird models. Because these non-reverse bodied, three pickup guitars were only available for around four years, they are considered highly collectible and even ones in poor condition go for thousands of pounds.
However, I knew from the price I paid for it alone that this guitar was not a real Gibson. Once it had been delivered, it was clear that the ‘Gibson’ logo on the headstock is actually a decal, added after the original purchase (although some of these copies were actually supplied with stickers such as this, or alternative truss rod covers that read ‘Gibson’, so perhaps it came with the instrument). An original Gibson of this style from the mid to late sixties would have looked slightly different, too – chrome hardware, black pickup covers and probably a Firebird decal somewhere on the pickguard. But I have to say, I quite like the gold hardware, and I’ve always preferred cream/aged white pickup covers, especially on retro-styled guitars such as these.
So who made it?
In my initial research, the Japanese manufacturer Tokai looked the most likely suspect. Tokai, along with Ibanez, were famous for their ‘lawsuit guitars’ in the seventies; the lawsuit occurred because they were making better Les Pauls than Gibson were (the 70s saw huge reductions in quality from both Gibson and Fender guitars, making the Japanese rip-offs much more appealing, and better value). Tokai have certainly released their own take on the Firebird design, but after a little more digging, I believe this model to be made by the almost completely unknown Gould brand; seemingly British-based, but put together in China, probably in the early 2000s.
Is it any good?
Heck, yes. It sounds amazing, and reinforces my belief that sometimes, one is merely paying extra money for the right name on the headstock. This guitar plays really well, hangs nicely on a strap and has a good vintage-feel neck (i.e., it’s thicker than many modern guitars). The guitar’s budget P90 pickups sound as good as any other I have played, and the control layout of three-way toggle switch (neck / neck & bridge / bridge), shared volume for neck & bridge pickup, plus a separate volume control for the middle P90, allows for seven different pickup configurations, all of which can be tweaked by how you decide to blend pickups together. The master tone control appears to taper smoothly as well – rare for what is clearly a budget guitar. P90s sit somewhere between humbuckers and single-coil pickups in terms of output and ‘beefiness’, and I certainly get a ‘Strat on steroids’ vibe from this guitar. I love the sound of this guitar played clean, through a Fender Deluxe or Twin Reverb style amp as well as a more retro-styled dirty sound – a Fender Bass man plus a vintage tremelo effect sounded wonderfully evocative…
Could this instrument become my main guitar for soul work, replacing my main all-rounder, my vintage-voiced blonde Stratocaster?
There was one slight fault. The frets don’t seem to be the best quality, and a few were coming away slightly, causing bends to choke at certain points on the neck. I noticed the same issue might be happening in a few other places, so I sent the guitar off to my tech guy for a partial refret, which thankfully didn’t cost too much. Upon it’s return, the notes all sing beautifully, especially with those P90s…
Pros and cons
- Great build quality
- Amazing triple P90 sound
- Gorgeous sunburst finish (and general retro styling)
- A really classy twist on the classic Jazzmaster shape
- Great copy of an otherwise unattainable guitar
- Neck might be too chunky for some (but just right for me)
- Needed a partial refret
- Resale value won’t be that high if I decide to sell it on
All in all, I think I’ve grabbed a bargain! Especially from a random purchase on eBay. At least it’ll give me a new toy to play with while I wait for my new custom guitar to be completed (more on that later this year…)
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